SCOM 601: Foundations of Strategic Communication (3 credits)
This foundational course introduces students to the core principles, theories, and models of strategic communication. Students explore how organizations effectively plan, execute, and evaluate communication initiatives across various contexts. Topics include stakeholder theory, persuasion models, communication planning frameworks, and ethical decision-making. Through case studies and applied projects, students develop a comprehensive understanding of how strategic communication drives organizational success.
SCOM 610: Research Methods for Communication Professionals (3 credits)
This course equips students with essential research skills for evidence-based communication practice. Students learn qualitative and quantitative research methods, including survey design, focus groups, content analysis, and social media analytics. Emphasis is placed on practical application, with students conducting audience research, analyzing campaign effectiveness, and translating data into actionable insights.
SCOM 620: Digital Media Strategy and Analytics (3 credits)
This course examines the strategic use of digital platforms in integrated communication campaigns. Students explore social media strategy, content marketing, SEO/SEM, email marketing, and digital advertising. Through hands-on projects, students learn to develop, implement, and measure digital communication strategies using industry-standard analytics tools.
SCOM 630: Organizational Communication and Leadership (3 credits)
This course explores the role of communication in organizational leadership and change management. Students examine internal communication strategies, employee engagement, organizational culture, and leadership communication styles. Topics include change communication, virtual team leadership, and building high-performance communication teams.
SCOM 640: Media Writing for Strategic Campaigns (3 credits)
This advanced writing course focuses on creating compelling content across multiple platforms and purposes. Students develop expertise in press releases, feature articles, digital content, executive communications, and persuasive copywriting. Emphasis is placed on adapting writing style for different audiences, channels, and strategic objectives.
SCOM 650: Branding and Audience Engagement (3 credits)
This course examines the principles of brand strategy and audience engagement in the digital age. Students explore brand architecture, positioning, storytelling, and customer journey mapping. Topics include brand voice development, community building, influencer partnerships, and measuring brand equity.
SCOM 660: Public Relations and Crisis Communication (3 credits)
This course provides advanced training in public relations strategy and crisis management. Students learn media relations, reputation management, issues management, and crisis response planning. Through simulations and case studies, students develop skills in managing high-stakes communication situations.
SCOM 670: Law, Ethics, and Contemporary Issues in Communication (3 credits)
This course examines legal and ethical considerations in strategic communication. Topics include intellectual property, privacy laws, advertising regulations, ethical frameworks, and emerging issues in digital communication. Students analyze contemporary cases and develop ethical decision-making skills for complex communication challenges.
SCOM 680: Strategic Campaign Planning and Execution (3 credits)
This advanced course focuses on developing and implementing integrated communication campaigns. Students learn project management, budget allocation, timeline development, and cross-functional team coordination. Through client-based projects, students apply strategic planning principles to real-world communication challenges.
SCOM 690: Capstone: Strategic Communication Audit (3 credits)
The capstone course provides a culminating experience where students conduct a comprehensive communication audit for a real organization. Students assess current communication practices, identify opportunities for improvement, and develop strategic recommendations. The course culminates in a professional presentation and written report demonstrating mastery of program competencies.
Page 5: Admissions Requirements (Unchanged from MBA)
- Completed application for admission.
- Completion of a B.A. or B.S. degree from a regionally accredited college or university.
- Minimum undergraduate grade point average (GPA) of 3.0.
In some cases, the Admissions Office can offer conditional admission to students who fall below this criteria. Students conditionally admitted must maintain a 3.0 GPA in their first two semesters of graduate study.
Note for International applicants, please see the link below for additional requirements:
(https://brevard.edu/apply-for-admission/) scroll down to the International Applicants section
